DEALER GROUP MARKETING
The dealer group annual advertising program provides easy, cost-effective and consistent high-profile advertising for qualifying Corken Steel Products dealers. The program promotes dealer and brand awareness, reaches more potential customers and targets valuable leads throughout the year. This group, turnkey, ready-to-go approach shares media time with participating dealers for a fraction of the cost of traditional advertising.
RADIO & TV
We work with local radio and television to target your ideal demographic. Advertise to anyone and everyone, or identify a specific niche.
CUSTOMIZED SALES AND MARKETING SUPPORT
The Corken Steel Products Company understands the importance of relationships. We are committed to building long term, loyal business partnerships with our dealers. Our customers enjoy the value added benefit of our customized marketing support. We’ll assist you in a marketing strategy to help you promote the products and services you offer. This includes, but is not limited to:
- Advertising/Marketing co-op
- Consumer financing
- Sales support and training
- Building signs
- Vehicle lettering
- Consumer rebates
- Dealer rebates
- Lead generation
Marketing Material Library
Examples of Customized
Equipment Selection Guide, Wide 8-Page – Features 4 tiers of AC, furnace, and HP, and information to help customers better understand efficiencies and technical specifications.
Equipment Selection Guide, 4-Page with Pricing – Features 4 tiers of AC, furnace, and HP, with columns for pricing.
IAQ Upgrade Brochure – A 2-sided flyer featuring upgrade options that can be presented to a customer during a service call or installation.
Service Plan Tri-fold Brochure – Informational piece to help sell maintenance plans.
IAQ Product Guide – Our selection of IAQ products to feature in your custom literature.
BINDERS & PRESENTATION FOLDERSCombine your company info, price sheets, and other documents into a presentation binder
IAQ BROCHURESFeature thermostats, de/humidifiers, air cleaners, and other indoor air quality products to upgrade the homeowner's system during service or installation.
PRODUCT FEATURE BROCHURESPromote your company’s commitment to specialized fields like
ClimateMaster Geothermal, Lochinvar Boilers, LG Ductless
SERVICE & INFO BROCHURESThe perfect brochure to introduce your company to new customers, or feature Service Plan information and options.
Works great as a handout or leave behind, fits well in clear door hanger bags
EQUIPMENT GUIDESFeature 3 or 4 Good-Better-Best tiers of equipment for the homeowner to choose from, based on needs and budget.
With or without pricing