MARKETING

Partner with Corken Steel Products to help grow your business.

The Corken Steel Products Company has a strong commitment to doing our part in increasing our customers’ profitability. We are enthusiastic about the programs we offer to help our customers grow their business. We offer a wide array of marketing services and programs to our dealers.

DEALER GROUP MARKETING

The dealer group annual advertising program provides easy, cost-effective and consistent high-profile advertising for qualifying Corken Steel Products dealers. The program promotes dealer and brand awareness, reaches more potential customers and targets valuable leads throughout the year. This group, turnkey, ready-to-go approach shares media time with participating dealers for a fraction of the cost of traditional advertising.

RADIO & TV

We work with local radio and television to target your ideal demographic. Advertise to anyone and everyone, or identify a specific niche.
AM 700WLW
FM radio
Local TV
Cable TV

CUSTOMIZED SALES AND MARKETING SUPPORT

The Corken Steel Products Company understands the importance of relationships. We are committed to building long term, loyal business partnerships with our dealers. Our customers enjoy the value added benefit of our customized marketing support. We’ll assist you in a marketing strategy to help you promote the products and services you offer. This includes, but is not limited to:

  • Advertising/Marketing co-op
  • Consumer financing
  • Sales support and training
  • Building signs
  • Vehicle lettering
  • Consumer rebates
  • Dealer rebates
  • Lead generation

Marketing Material Library

Examples of Customized
Marketing Materials

Equipment Selection Guide, Wide 8-Page – Features 4 tiers of AC, furnace, and HP, and information to help customers better understand efficiencies and technical specifications.
Equipment Selection Guide, 4-Page with Pricing – Features 4 tiers of AC, furnace, and HP, with columns for pricing.
IAQ Upgrade Brochure – A 2-sided flyer featuring upgrade options that can be presented to a customer during a service call or installation.
Service Plan Tri-fold Brochure – Informational piece to help sell maintenance plans.

Other Documents

IAQ Product Guide – Our selection of IAQ products to feature in your custom literature.

CUSTOMIZABLE MARKETING MATERIALS

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Incorporate your company brand into customizable marketing materials. Feature your company along with all of your favorite indoor air quality, ClimateMaster, and Tempstar products.

BINDERS & PRESENTATION FOLDERS

Combine your company info, price sheets, and other documents into a presentation binder

IAQ BROCHURES

Feature thermostats, de/humidifiers, air cleaners, and other indoor air quality products to upgrade the homeowner's system during service or installation.

PRODUCT FEATURE BROCHURES

Promote your company’s commitment to specialized fields like
ClimateMaster Geothermal, Lochinvar Boilers, LG Ductless

SERVICE & INFO BROCHURES

The perfect brochure to introduce your company to new customers, or feature Service Plan information and options.

Works great as a handout or leave behind, fits well in clear door hanger bags

EQUIPMENT GUIDES

Feature 3 or 4 Good-Better-Best tiers of equipment for the homeowner to choose from, based on needs and budget.

Tempstar/Comfortmaker, ClimateMaster

With or without pricing

SOCIAL MEDIA LIBRARIES

Do you have Facebook or Instagram?
Some of our suppliers offer social media content to help keep your social feeds fresh.